Consume Key says it’s India’s smartest h2o purifier. Most effective of all, it is absolutely free


In India, more than fifty % of h2o cans in circulation do not meet government protection rules. Incorporate to that the hassle of calling the area seller each individual time a can is vacant! On the other hand, branded h2o purifiers are high priced and also contain an yearly upkeep value, generating them prohibitive for a huge segment of urban inhabitants.

Consume Key has a resolution. Their purifiers provide excellent consuming h2o with none of the above hassles. That far too at a a lot much less selling price than branded h2o cans or the finest h2o purifier.

Begun in 2016 by Manas Ranjan Hota, Vijender Reddy Muthyala, Ankababu Pedisetty and Somesh Reddy Palyam, Consume Key a youthful organization that combines the finest of IoT and h2o purification systems with a one of a kind possession proposition. With them, you’d by no means have to be concerned about installation, relocation, upkeep hassles, or be certain by upkeep contracts or commit to up grade your device each several many years.

How technological know-how is solving a simple obstacle of generating consuming h2o harmless and economical

Consume Key comes with triple layer filtering – RO, UV, and UF. An attention-grabbing function is that it has in-created sensors which remotely screens the excellent and amount of h2o dispensed, thereby guaranteeing customer’s get pure h2o each individual time. The info from sensors is relayed back again to their servers by a Bluetooth module which syncs with the Consume Key application on the customer’s cellular phone, thereby holding the customer updated at all moments. The startup also takes advantage of this details to monitor the excellent of the device and program proactive upkeep.

It took the group more than one particular calendar year of extreme operate to style and establish the good h2o purifier resolution. Manas, CEO and co-founder of Consume Key, says, “Today, Consume Key is one particular of the finest h2o purifiers in its course, with good sensors checking the health and fitness of the purifier. We imagine its India’s smartest h2o purifier.”

It was although doing work on creating Consume Key, that the group realised that just setting up a h2o purifier does not assure clear consuming h2o. The purifier process has to be in the finest of the affliction at all moments. The RO purifiers want to be managed often, centered on the h2o excellent and use. If the filters are not changed on time, folks could be consuming unhygienic h2o from their RO purifiers without the need of acknowledging it.

Addressing this concern is their customized-created components bot. The bot is IoT enabled and connects with the Consume Key servers by Bluetooth (Via the customer’s good telephones) as effectively as by WiFi. The bot screens the purifier and tends to make positive that the purifier is nutritious. In case of any problems, it intimates Consume Key who get the concern resolved within 24 hrs.

Driving good possession with a good device

An attention-grabbing part of Consume Key, is its business model. Clients really do not pay out for the device but for the total of h2o they use, by a monthly subscription model, commencing with just Rs. three hundred for 100L of h2o.

Manas, CEO and co-founder of Consume Key, who comes from a company business progress qualifications with abilities in making and controlling progress teams says, “We modelled our pricing construction this kind of that, folks only pay out for the h2o they take in. Our prospects get the device primarily for absolutely free with zero upfront investment decision, zero life span upkeep costs and with absolutely free up grade each a few many years to the hottest technological know-how.”

Manas elaborates on the business sense of the resolution, “The ordinary value of complete h2o filter is about Rs. twenty,000, incorporate to that the yearly upkeep which quantities to Rs 4000/- and the ordinary life of a h2o purifier is five many years. With Consume Key, on an ordinary, our prospects conserve forty% to sixty% on their charges on h2o. And, if you are transferring from one particular metropolis to one more, there are incorporate-on installation charges.”

Consume Key commenced its journey as a startup that was delivering h2o cans as a subscription provider to residences and offices. And, when they determined to operate on addressing the root trigger of generating harmless consuming h2o offered to urban dwellers, they understood building a significant-end h2o purifier by yourself would not be more than enough. They experienced to make it affordable far too. That’s where their pricing construction tends to make the slice.

How Dell empowers Consume Prime’s entrepreneurial journey

The product group functions repeatedly to make the product even far better, although also controlling the working day-to-working day responsibilities similar to the recent product. It is here that Dell equipment like laptops have arrive in helpful. Most of their laptops in use are Dell equipment, ranging from corei3 to corei7.  Telling us more about why the startup has opted for Dell equipment is Vijender, who is the CTO at Consume Key. A Masters in Laptop or computer Science from IISc Bangalore, a researcher and a complete stack developer with an inclination to IoT, Vijender says, “We use genuinely major software package which demands a large amount of processing and graphics. We use modelling software package for building our following version of the purifier, pictures and style software package for generating many marketing and advertising collaterals, progress equipment for creating our mobile apps, internet sites and major workloads for analysing and producing customer stories. Dell laptops arrive with very good inbuilt graphics and processors. They have the finest selling price in the industry for that sort of computing general performance it gives, generating it a excellent selection.”

On the to-do record

Consume Key is now its beta section and the good purifier has previously been set up in near to a thousand residences. Manas says, “We are overwhelmed with the customer reaction. Most of our new prospects are referred by our current prospects.” Whilst, they have a existence only in Bangalore at the moment, they are looking at a large amount of fascination in their resolution from other metropolitan areas and towns as effectively. Now that they have a robust product which has gained about their prospects, they are looking to scale. And with their one of a kind product and proposition, they positive will.


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